Johnnie Walker Black Label Old Scotch Whisky 12 years
Johnnie Walker has the luxury of having exclusive access to Scotland’s very best whiskies, ranging from the powerful west coast malts all the way to the more subtle east coast flavors. Black Label draws upon all these aromas to create a unique blend with a smooth, deep and complex character. It can be enjoyed on its own, with a dash of still or sparkling water, or with soda or ginger ale as a long drink. The origins of Johnnie Walker Black Label go back to when John Walker’s son Alexander took over in 1857. Realizing the genius and untapped potential of his father’s blends, Alexander focused on expanding the whisky side of the business.He drew inspiration from his father’s signature smoky style. And in 1867, he copyrighted ”Old Highland Whisky,” which was the precursor of today’s Johnnie Walker Black Label. By 1889, John Walker & Sons had businesses established in London, Sydney and Paris, and distribution agents appointed as far as South Africa, America and India. At that time, few brands had such breadth of distribution. By the 1890s, Alexander II and George, the grandsons of John Walker, were running the business. Following the innovative spirit of their forebears and the principle of providing high-quality whiskies, these men carved out a new vision, identifying ways to drive it to new levels of commercial success.With marketing insight ahead of their time – the brothers understood the importance of producing an easily recognizable brand. The distinctive slanted black label was the key, and three years later in 1909 the words “BLACK LABEL” appeared on the bottle for the very first time.